Lesson 1-5

Organizations, large and small, are always looking for good employees to fill certain positions within their organisation. The labor market, where these employees are located, is highly subject to change. This is not only the case as a result of economic development. Certain trends influence the importance of attracting, motivating and retaining employees.

The potential of the available labor force is shrinking, both quantitatively and qualitatively. Post and pray - posting a vacancy in the hope of finding the right employees - no longer work. Companies will therefore have to use new ways to indicate why someone should choose their organization.

Before we look at what the solution is to bind and captivate the right employees, we first look at the importance of employer branding in the ebook 'Missed opportunities'. We then look at what the most important trends in the labor market are and how this influences organisations.