Employer Brand BluePrint

Analyse and optimize your employer brand to see the big picture

What we do

BluePrint Method

A strategic model that analyzes, develops, implements, and measures employer branding. Central to this is the combination of data and emotion. Applied in more than 10 sectors and across 5 continents.

Reach your strategic goals with the Employer Brand BluePrint method© and unlock employee potential with powerful digital tools that connect your data, emotional drivers, and teams.

Phase 4: Check

Evaluating progress is essential to assess whether the employer branding strategy is effective. This can be done via various performance indicators that are relevant for measuring an employer brand.

Phase 3: Act

It is very important to consistently convey the established positioning to both internal and external target groups. This can be done through various communication channels, such as social media, career pages but mainly through behavior.

Phase 1: Search

During the first phase, extensive research is conducted into the current reputation of the organization as an employer. This includes thoroughly analyzing internal and external data, such as employee satisfaction surveys, need for employees, and competitive analysis.

Phase 2: Think

To properly position the employer brand, it is important to analyze what makes the organization unique and which values are central. This positioning must be attractive to potential employees and fit in with the culture of the organization.