Services

Employer Branding
& EVP

From EVP research and brand stories to KPIs and impact measurements. Employer branding that inspires and is measurable.

A strong Employer Value Proposition (EVP) forms the foundation of employer branding. I help organizations discover, define, and activate their EVP in the labor market. Measurability is a key element of the process:

1

Research

Target group analyses, interviews, surveys and benchmarks.

2

Development

EVP definition, messaging guide, and employer brand playbook.

3

Activation

Labor market communication, recruitment marketing and candidate journeys.

4

Measure

KPI frameworks, baseline measurements and impact measurements to demonstrate progress and impact.

This way, employer branding becomes a strategic instrument that both inspires creativity and delivers measurable results.